UX/UI design and development process for efowl.com

I was hired by the CEO of efowl.com to redesign the user experience of the entire website to accomplish the following goals: update to a more modern aesthetic, improve overall speed, and increase revenue from embedded ads.

After establishing clear goals for the new version of the website, wireframes were created using Adobe XD. A mobile-first design approach was used. As seen below, plenty of space was given to embedded ads, categories were clearly displayed with pictures, and image carousels helped to add a fresh look.

The header and footer menus were reorganized so that navigation menu buttons would better group similar items.

After a couple weeks of trying out different designs and wordpress templates, a clean, simple, and fast design was chosen. Copywriting was added, new compressed pictures were used, custom html/css was written, and all the new elements were finalized.