Maximizing Value
In Digital Products
Hi, I'm Andy,
I'm passionate about improving people's lives by providing digital products that actually meet their needs. I use data-driven design/research to deliver products that are aligned with organizational strategy.
Scroll down to see my work.
Product & Design Strategy
With over 13 years of experience, I bridge the gap between complex engineering constraints and user-centric design to deliver high-integrity enterprise and federal platforms. As a PMP and PSPO certified professional, I have successfully led the end-to-end lifecycle for over 100 products, specializing in scalable design systems, WCAG accessibility, and strategic roadmap management. Whether acting as a Senior UX Designer or a Product Owner, I focus on transforming data-heavy requirements into intuitive, accessible digital experiences that serve millions of users.
Figma Prototype Example of a Dashboard
I specialize in transforming high-density datasets and complex workflows into intuitive, utilitarian interfaces. For the farmers.gov project, I used the U.S. Web Design System to design a local data dashboard that allows users to perform deep-dive analysis without the clutter of unnecessary aesthetic flourishes. By focusing on a "function-first" architecture, I implemented feature-heavy workflows that maintain full functionality and logical flow across desktop, tablet, and mobile viewports. The following interactive Figma file demonstrates my ability to manage complex data hierarchy while adhering to strict accessibility and usability standards.
View the Figma file for the above prototype.
View the live farmer's local data dashboard.
Figma Local Component Library Used
Farmers.gov Interactive Design System
The Farmers.gov platform uses the FPAC Design System to ensure consistent, accessible interfaces across USDA digital services. The system defines standardized visual styles—including typography and color tokens—to maintain visual consistency and accessibility. Reusable UI components such as buttons, form inputs, alerts, and modals allow product teams to build interfaces using Figma component libraries efficiently while maintaining consistent interactions. A responsive grid and layout system supports mobile-first design across devices, while standardized navigation elements like the USDA “Top Hat” header help identify official federal services. Each component also includes implementation guidelines and code examples to help designers and developers build faster while maintaining consistency across government applications. Interact with the Farmers.gov design system below.
USWDS Figma UI Kit/Component Library: Typography, Spacing, & Color Tokens in Figma
Scalable Enterprise System Prototype Using Figma Make AI
View interactive Figma file below. Functional prototype demonstrating complex data architecture and feature-heavy workflows. Designed with a utilitarian, mobile-responsive framework to ensure zero loss of functionality across all viewports. Logic: High-density data filtering and multi-state user flows. Platform: Built natively in Figma using Auto Layout and Variables. Constraint: Minimalist UI focused on cognitive load reduction—no unnecessary styling or transitions.
Aleut Federal
Senior UX/UI Designer
Data proven increase in users and overall engagement for federal websites.
Problem:
Serve the needs of millions of users of federal websites and align with organizational strategy. Condense complex government information into easy to understand interfaces.
Solution:
Created custom data dashboards for external and internal users to view live data relevant to their use case. Increased website user base by 60%. Increased customer satisfaction score by 100%. Improved user website experience.
Method:
Conduct extensive user research including data analytics, metric dashboards, online surveys, and user interviews. Collaborate with design and development team to discover solutions. Synthesize the data to make informed recommendations on feature prioritization, redesigns, roadmap, and strategy. Cross functional collaboration to release new features.
Deliverables:
Affinity maps, user personas, user flows, low-fidelity and high-fidelity wireframes, interactive prototypes, online surveys, data and recommendations presentations, website design, brand guide, sitemap, website development using Drupal, iconography.
Groups360
UX Designer & Digital Content Coordinator
Data proven increase in traffic, engagement, newsletter signups, and conversions. Improvements in technical and keyword SEO.
Problem:
Update the website with new branding and increase traffic/website engagement/newsletter signups/conversions. Improve website speed and SEO. Design marketing collateral to reflect new branding.
Solution:
New brand guide and design system were created. From this followed new website layouts, imagery, and features that have proven to increase traffic, engagement, newsletter signups, and conversions. Images were optimized for speed. Technical and keyword SEO was completed. Marketing collateral was made to further the new branding.
Deliverables:
Product Release Planning, UX/UI Design, User Research, Graphic Design, Website design, brand guide, sitemap, user personas, user flows, low-fidelity and high-fidelity wireframes, website development using Wordpress (Divi), images, logos, new website features/functionality, ads for print publications, signage, trade show booth designs, business cards, Powerpoint templates, Word templates.
Moser Insurance Group
AI-Driven Growth Strategy
Problem:
The primary challenge for Moser Insurance Group was a stagnant digital pipeline; a lack of algorithmic visibility and suboptimal conversion paths meant potential clients simply weren't finding or contacting the agency.
Solution:
To solve this, I deployed an AI-integrated diagnostic framework to conduct deep-layer audits of site usability, UX architecture, and technical SEO performance. By utilizing autonomous keyword intelligence and AI-powered competitor benchmarking, I identified high-value local market gaps that traditional analysis often overlooks. This data-driven approach informed an AI-optimized content and UX roadmap, allowing for precision targeting of user intent.
Result:
The result was a sophisticated digital ecosystem that achieved an 80% surge in qualified leads, underpinned by superior Google rankings and a frictionless, AI-enhanced user experience.
Motorcycle Expos
Designer/Developer
Data proven increase in B2B conversions. Problem, Solution, and Deliverables: Problem: Serving tens of thousands of event attendees, create new branding for a newly established umbrella company that encompasses multiple large ticketed events. A new website is needed to increase B2B partnerships and conversions and educate about each event. Solution: New branding conveys a spirit of professionalism, friendliness, and fun that resembles the live events. From this followed new website layouts, imagery, and features that demonstrated proven increase in B2B conversions. Deliverables: End-to-End Website Design and Development, User and Competitor Research, Product Release Strategy, Mobile App, Graphic Design, brand guide, competitor research, new logo design, sitemap, user personas, user flows, low-fidelity and high-fidelity wireframes, website development using Wix, images, new website features/functionality, vendor and sponsorship slide deck design
Colorado Native Life
Website Designer/Developer
End-to-End Website Design and Development
Sonicboom Track Club
Website Designer/Developer
End-to-End Website Design and Development, Website Redesign, Logo Design, Social Media Management
Tools
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Figma
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Sketch
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Jira
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Confluence
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Google Analytics
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Google Search Console
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Google Tag Manager
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Google Merchant Center
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Miro
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Wordpress
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Wix
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Squarespace
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Balsamiq
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Adobe XD
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Adobe Photoshop
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Adobe Illustrator
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Adobe Indesign
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Visual Studio
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AHREFS
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SemRush
Certificates
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Project Management Professional (PMP)
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Professional Scrum Product Owner (PSPO)
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Google UX Design Professional Certificate
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Google Mobile Sites
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Google Digital Sales
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Google Online Marketing Fundamentals
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Google Analytics
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Hubspot Inbound Marketing
Languages
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Python
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Javascript
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HTML
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CSS
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Angular
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PHP