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Maximizing Value 
In Web Products

Hi, I'm Andy,

I'm passionate about improving people's lives by providing web products that actually meet their needs.  I use data-driven design/research to deliver products that are aligned with organizational strategy.

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Scroll down to see my work.

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"Andy will do anything he can to make your project great"

Alyssa J. | Real Estate Agent

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My Work

Spanning a variety of industries, previous work includes strategizing, designing, developing, and maintaining web applications using research to improve the user experience.

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Aleut Federal 
Senior UX/UI Designer 

Data proven increase in users and overall engagement for federal websites. Problem, Solution, and Deliverables: Problem: Serve the needs of millions of users of federal websites and align with organizational strategy. Condense complex government information into easy to understand interfaces. Solution: Conduct extensive user research including data analytics, metric dashboards, online surveys, and user interviews. Collaborate with design and development team to discover solutions. Synthesize the data to make informed recommendations on feature prioritization, redesigns, roadmap, and strategy. Deliverables: Affinity maps, user personas, user flows, low-fidelity and high-fidelity wireframes, interactive prototypes, online surveys, data and recommendations presentations, website design, brand guide, sitemap, website development using Drupal, iconography.

Groups360
Web/Graphic Designer 

Data proven increase in traffic, engagement, newsletter signups, and conversions. Improvements in technical and keyword SEO. Problem, Solution, and Deliverables: Problem: Update the website with new branding and increase traffic/website engagement/newsletter signups/conversions. Improve website speed and SEO. Design marketing collateral to reflect new branding. Solution: New brand guide and design system were created. From this followed new website layouts, imagery, and features that have proven to increase traffic, engagement, newsletter signups, and conversions. Images were optimized for speed. Technical and keyword SEO was completed. Marketing collateral was made to further the new branding. Deliverables: Product Release Planning, UX/UI Design, User Research, Graphic Design, Website design, brand guide, sitemap, user personas, user flows, low-fidelity and high-fidelity wireframes, website development using Wordpress (Divi), images, logos, new website features/functionality, ads for print publications, signage, trade show booth designs, business cards, Powerpoint templates, Word templates.

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Motorcycle Expos  
Designer/Developer

Data proven increase in B2B conversions. Problem, Solution, and Deliverables: Problem: Serving tens of thousands of event attendees, create new branding for a newly established umbrella company that encompasses multiple large ticketed events. A new website is needed to increase B2B partnerships and conversions and educate about each event. Solution: New branding conveys a spirit of professionalism, friendliness, and fun that resembles the live events. From this followed new website layouts, imagery, and features that demonstrated proven increase in B2B conversions. Deliverables: End-to-End Website Design and Development, User and Competitor Research, Product Release Strategy, Mobile App, Graphic Design, brand guide, competitor research, new logo design, sitemap, user personas, user flows, low-fidelity and high-fidelity wireframes, website development using Wix, images, new website features/functionality, vendor and sponsorship slide deck design

SharedTEAMS
UX/UI Designer, Web Developer

A wide variety of industries served including large e-commerce websites, IT firms, and large organizations.

Colorado Supershow 
Website Designer/Developer

Serving tens of thousands of event attendees, this work was integrated with the deliverables created for motorcycleexpo.com and coloradomotorcycleexpo.com.

Colorado Motorcycle Expo 
End-to-End Website Designer/Developer

Serving tens of thousands of event attendees, this work was integrated with the deliverables created for motorcycleexpo.com and coloradosupershow.com.

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Moser Insurance Group 
Website Designer/Developer

End-to-End Website Design and Development, Branding, Release Strategy, Logo Design, SEO, Marketing

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Colorado Native Life 
Website Designer/Developer

End-to-End Website Design and Development

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Sonicboom Track Club 
Website Designer/Developer

End-to-End Website Design and Development, Website Redesign, Logo Design, Social Media Management

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Efowl 
Website Designer/Developer

eCommerce End-to-End Website Design and Development, Website Redesign 

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Self Coded Website 
Website Designer/Developer

Coded from scratch using HTML, CSS, and Javascript

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Tools

  • Figma

  • Sketch

  • Jira

  • Confluence

  • Google Analytics

  • Google Search Console

  • Google Tag Manager

  • Google Merchant Center

  • Miro

  • Wordpress

  • Wix

  • Squarespace

  • Balsamiq

  • Adobe XD

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe Indesign

  • Visual Studio

  • AHREFS

  • SemRush

Certificates

  • Professional Scrum Product Owner (PSPO)

  • Google UX Design Professional Certificate

  • Google Mobile Sites

  • Google Digital Sales

  • Google Online Marketing Fundamentals

  • Google Analytics

  • Hubspot Inbound Marketing

Languages

  • Python

  • Javascript

  • HTML

  • CSS

  • Angular

  • PHP

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©2024 by Andy Whitehead Websites

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